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Mountain Dew Pulls 'Most Racist Commercial in History'
PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second spot,...
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Mountain Dew Uses Twitter Ads to Promote Apology
Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo brand pulled its...
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Adult Swim Greenlights Mike Tyson Show, Renews 17 Including Controversial...
UPDATED: Turner's Adult Swim has greenlit five new series, including a show from retired heavyweight boxer Mike Tyson called Mike Tyson's Mysteries, from Warner Bros. Animation (Warner Bros. owns...
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Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?
In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1 billion...
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The Top 20 Tumblr Ads of the Year
When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads...
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